Target audience

 Examples of advertisements 

Advertisement Target Audience 

1. Product/Company Description:

• Company/Product Name: baskin robbins new flavour 

of ice cream and collaboration with sanrio

• Product Overview: an ice cream that makes u feel 

like a kid again (nostalgia)

2. Target Audience Demographics:

• Age: teens to adults who want to feel nostalgia from their

childhood from the age 15 - 20 + 

• Gender: women & girls as the collaboration are characters 

that mostly appeal the female audience 

• Income Level: has a middle class socioeconomic status 

• Education: any kind of education doesn't need to be necessary 

• Occupation: no specific occupation necessary as it's also 

for school kids 

• Geographical Location: Japan mainly Tokyo

3. Target Audience Psychographics:

• Interests: sanrio, cute characters, bright/pastel colours,

• Lifestyle Choices: If they have been introduced to these characters

when they were little or when they started to grow up/mature

• Values and Attitudes: no specific value/ attitude but people who love

bright, lively, adorable characters

• Opinions: none specifically

4. Understanding Consumer Behavior:

• Needs: sanrio collaborating with different existing/ new flavours

of ice cream (something new/trendy)

• Motivations: they love the characters that collaborated with the ice

cream, more interesting takes on their regular favorite ice cream, new flavours

that peek the interest of already regular/new customer

• Pain Points: relieving the persons' childhood memory

from the collaboration

5. Competitor Analysis:

• Competitor Name: haagen dazs

• Competitor's Target Audience: high class people, people with a

more high taste profile

6. Target Audience Persona:

• Persona Name: Cute girls

• Age: 15 - 22

• Gender: girls/women

• Occupation: school children & those who just started working

• Interests: adores sanrio characters, love bright/ fun colours,

• Lifestyle: love to play cute games, follows the trend, enjoy sweets, wants to relieve

• their childhood

• Values and Attitudes: lovable people, frequently engages with other people,

• Needs and Motivations: likes to try something new and is wanting to

try a variety of options that have a possibility to peek their interest, keeping/bringing

back memories from their kid days

• Pain Points: not knowing what kind of ice cream they want or

which option to purchase Describe any challenges or pain points the persona may face]

7. Aligning Advertisement with Target Audience:

• Message: To bring the audience back to their childhood and excite them with

the cute characters baskin robbins collaborated with (sanrio)

• Visuals: fun, pastel, vivid colours to attract the audience attention

and by having unique effects to bring life of the advert to the audience so they can experince it themselves

• Tone: happy and bright mood to intrigue the audience and bring

a playful mood to excite the audience