Social Media: Research & Development

Here is the social media research and development for our main artist. This blog post is written by Chelsea and Kalista

SOCIAL MEDIA RESEARCH

Below are the artists' social media (Instagram page) we choose to research from our genre: BIBI and Sabrina Carpenter. We choose these artists in particular because they are pop artists who share similarities with our main artist, who we also chose as a pop artist. Pop artists typically follow similar social media page conventions, particularly when a new song or album is released. As a result, we can draw inspiration from them and create our own social media content in line with their style, but also different enough to create our own branding and uniqueness to our musical artist. 

BIBI (made by Chelsea): 

view link: https://www.canva.com/design/DAGczoFBZgA/JwU9a2BW7Ya9Wjcn2O3Nww/edit?utm_content=DAGczoFBZgA&utm_campaign=designshare&utm_medium=link2&utm_

source=sharebutton 

BIBI SOCIAL MEDIA RESEARCH by chelsea tirta

Sabrina Carpenter (made by Kalista):

view link: https://www.canva.com/design/DAGczhPl3IE/OATk8rMX0wOYq7diF9jiMg/edit?utm_content=DAGczhPl3IE&utm_campaign=designshare&utm_medium=link2&utm_

source=sharebutton 

Sabrina Carpenter Socmed Research by Tujung Kalista

DEVELOPMENT

For our main star’s social media, we would like to use several platforms to reach a wider audience and increase accessibility to our targeted audience. 

We specifically choose Instagram for our star’s main social media page, this is because it allows us to communicate with our target audience which would be teenage girls

We also will consider utilising Youtube specifically for long videos such as the music video itself, behind the scenes video and teaser video. 

We will use Linktree as a supporting medium where audiences could have easier access to Star’s social media. 

1.) INSTAGRAM PROFILE

Account Name 

We made sure to include her name “Cinta Kyle” or “Cinta” 

Below are our list of ideas:

@cintaaa (simple & catchy) 

@itscintakyle (classic celeb style) 

@callmecinta (cool & casual) 

@cintakyle (clean & simple)

@cintakylee (informal & casual) 

@whoiscintakyle (mysterious, intriguing & cool) 

@callmecintakyle (confident & casual) 

@notcintakyle (playful, trendy) 

@cinta.official (classic artist handle)

@dearcintakyle (intimate & unique) 

@cintakyleofficial (formal) 

@cinta_xx (xx for kisses, cute loving) 

@cinta.xoxo (fun & affectionate) 

@xoxocinta (loving) 

After a discussion together, we highlighted some of the choices above and analysed further to help us with our artist’s final account name. 

Moreover, we also checked if the username we wanted is taken or not in Instagram since it is not possible to have more than one of the same username in the app. Below, Chelsea checked the availability for each possible username combinations (✅ = available, ❌ = not available): 

✅@itscintakyle
❌@callmecinta

❌@xoxocinta

❌@xoxo_cinta

❌@xoxo.cinta

✅@xoxo.cintaa

✅@xoxocintaa 

✅@xoxo_cinta 

✅@xoxocinta_

According to us, the use of “_” or “.” in an artist’s username is not considered professional.

Therefore at the end, we have decided to use the name @itscintakyle 

Account description 

The Weekend out now! 💋

or 

Xoxo, 

Cinta 💋

We ultimately choose “The Weekend out now! 💋” for our artist’s description to promote her newly released album.

Profile picture

2.) INSTAGRAM POSTS 

We listed out several ideas 

https://docs.google.com/spreadsheets/d/1sG8Q8NpFeRMNCDi0-0pySWiEp5rpIXCpbd2_ZcLYt_0/edit?usp=sharing 

BILLBOARD (R&D) 

Here is the research & development of the billboard post made by Chelsea: 

https://www.canva.com/design/DAGhNhgGqTE/pixGwC5igQR-p3pEjq7fLQ/edit?utm_content=DAGhNhgGqTE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutt

on 

MAGAZINE (R&D) 

Here is the research & development of the billboard post made by Kalista: 

https://www.canva.com/design/DAGhU2OcbWE/uEFmB4ENVNDtSbbpgKTatQ/edit?utm_content=DAGhU2OcbWE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

magazine post by Tujung Kalista

TRACKLIST (R&D) 

Here is a development of the Instagram post tracklist: 

Development link: 

Developed embed: 

3.) INSTAGRAM STORIES / HIGHLIGHTS 

Here is a development of the Instagram story Q&A made by Chelsea: 

Development link: https://www.canva.com/design/DAGhIbLxYS4/Y9GY5F3xbUhzHzF9jPm9SA/edit?utm_content=DAGhIbLxYS4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton 

4.) AUDIENCE ENGAGEMENT 

FINAL SOCIAL MEDIA PAGE

Self Reflection: As this whole blogpost was created by Chelsea and Kalista. I mostly helped in giving my feedback and input on the whole aesthetic of the stars feed. We knew that we were going to target teenagers - young adults, and by doing so we created our artists persona to be more feminine, confident and mature which is shown through her instagram. Our idea was to associate our star (Cinta) with the colour red and her iconic personalised kiss marks, this creates a personal relationship between the star and her audience stated by the Uses & Gratification Theory by Bulmer & Katz because using actual handwriting shows how dedicated the artist is to her audience. With the mix of the artists personal and professional life, it allows audiences to indicate our stars REEL & REAL persona because even though our stars album portrays her to be a playgirl, in real life she's a very sweet and soft spoken person. However I had some ideas that clash with my teammates as initially the tracklist post was quite different, before it was not as hd and opaque as the one now. But after some discussion we decided to go for Audreys written tracklist as it looks neater and it fits the whole aesthetic of our stars instagram more. Overall,  I believe we did a great job in collaborating our ideas together as it created a flow that connects our social media and digipak together.