My Artist Persona & Brand Identity

My group decided on a persona for our star to be reflected in our products.

Here are some questions provided by my teacher to help us construct an identity for our star 

Here is my groups idea 

Self Reflection: This was actually a pretty fun task to complete as it involved our group to discuss more about how we want our artist to be portrayed through the products we were going to produce. It made us communicate more with one another about what we want to include and avoid so that we were on the same page of what theme to follow, in order for it to reflect our stars REEL & REAL persona. Since we decided to use a mind map to map our ideas, it gives us a visual guide and key pointers of what our artist persona will look like. I initially thought that this process was simple, turns out we had many factors to consider in order for our artists brand identity to flow cohesively with her own persona and the products reflected by it. As according to the Genre Theory by Steve Neal a text must conform to conventions in order for it to be recognisable yet different enough to be interesting, hence why we decided to follow what most female pop artists do incorporating both the artists professional and personal life in order for audiences to still recognise that our star is well known yet still connecting with the audience through personal photos of herself and engagement on social media.