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Thursday, 24 August 2023

advert proposal

This is my advert project proposal 

Product: kitkat 

New slogan: "in love? take a kitkat"

Duration: 30 secs

The iconic "have a break, have a kitkat" a popular slogan going on for ages and has mostly attracted the young youth as the brand itself displays itself as being "youthful" which shows how much attraction it has gained from young teenagers aged 12 to 17, which is why my advert will mostly be aimed towards young adults aged 20-30. The advert is targeted for people who are still young and dating. As enjoying something together with your partner can open you to more opportunities to get to know each other, even from heartfelt messages. Therefore, I will showcase the couple's love and sweet acts "talks, holding hands, giving gifts" over the years from senior high school to university and cuts to a part when the couple is old enough to travel together, the couple then watches scenery of the place their visiting on a bridge and her bf moves to go to a supermarket, he finds a kitkat where you can write messages on the packages he buys it and surprises his gf with it. The gf gets surprised and is touched by her bf's surprise as the message made her feel happy, in the end she opens the kitkat and breaks it in half but instead of giving the other half to his bf she ate both and then together they just started laughing and then it continues of her eating it and the slogan above. 


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