Research

Title of the Advertisement: Bulgari Unexpected Wonder - a movie by Paolo Sorrentino

Brand/Product: jewellery (bulgari)

Duration of the Advertisement: 30 sec

Brief Overview/Summary: showcasing jewellery in a soft selling way

(in a way thats natural and not forced)

1. Target Audience

Women from the age 25 and come from a high class society as the brand (bulagari)

is known to sell expensive jewellery towards high end individuals/celebrities.This can be shown from the subjects used which are celebrities known all over the

world, so by having them "soft selling" bulgari's jewellery reaching the target

audience attended for the product sold can be highly achievable.

2. Message and Purpose

As there is a voice in the background it shows how in finding a wonder you can always start

fresh and there are no ending possibilities. The jewellery showcased was also very unique

and the 2 subjects was shown to be having fun with each other making the jewellery

seem like theres a difference to it and how each peace is detailed from the close up shots

taken during the advert. By having 2 races in the advert it shows how the jewellery

can look good on anyone making the audience more drawn into the beauty of the product

as there's always a jewellery a women can look great in.

3. Meaning and InterpretationSince the advert included a more calm and slow beat it makes the advert look more

professional, the font of text used was also matched with their brands logo

font allowing the advert to have more of an originality to it. The colour

palette used was also very neutral and put together with everything included

in the advert. Hence, why more women would buy the jewellery as it looks very

expensive and one of a kind which makes more women try to get

their hands on these specific jewellery.

4. Effectiveness

The calm paced advert and neutral elements and specialized contents made the advert

mostly have a very professional market and what it's aiming for it's target audience (high

class women) and since they are more willing to spend on something expensive if its

showcased well. The addition of famous celebrities such as Anne Hathaway

and Zendaya also amped up the entirety of the advert as they are very

influential towards the public. The location of the advert being in Rome also

adds a more lavish approach making the jewellery look very high end, the different

shots taken in a large and extravagant home also conveyed a message that the

brand is very luxurious making women wanting to purchase the jewellery.

5. Personal Response

Made me feel like the brand was very high end and almost untouchable since

the subject and products looked very expensive but i really loved the whole

theme for the advert as it looked very professional and well made

since all the components from "soft selling" to the different locations,

jewellery, outfits was very spot on and made the advert looked beautiful

put together.

Title of the Advertisement: Hello Kitty Happiness Parade

Brand/Product: game

Duration of the Advertisement: 1 min

Brief Overview/Summary: how the game works and the many features it had

1. Target Audience

Children with the age of 8 and above, and the gender it's trying to attract is

more to little girls. Therefore the interests are more for those who love

sanrio and enjoy's playing games that are fun/cute.

2. Message and Purpose

The game can be fun as you can decide on your own sanrio character

and avoid traps so it doesn't ruin your parade. It's also promoting

the game (hello kitty parade).

3. Meaning and InterpretationAs the game included a fun melody within the advert it helps make girls

feel more excited. Since colourful elements such as the theme of the game

and the overall colour palette used was very bright it allow's girls to feel moreattracted and more likely to download and interact with the game.

4. Effectiveness

The playful contents and colourful elements throughout the game really

helped engage with the target audience (little girls) as children are more

likely to be interested in bright coloured combinations. Hence, the game

mostly consisted of already popular characters children know world wide (sanrio)

it makes it easier for children to be attracted in a way and the joyful beats/melody

helps improve girl's emotional interest.

5. Personal Response

It was very fun to watch as i personally love sanrio it really seemed fun

and interesting and the characters within the game can really be swapped

out and collected making it seem like there's always something to do

making the game not boring.

Title of the Advertisement: Somesuch - MoneySuperMarket "That's How I Roll"

Brand/Product: insurance

Duration of the Advertisement: 1 min

Brief Overview/Summary: showed how the audience's life can change if u have

insurance by making the audience feel more carefree, worry free, and enjoying life

1. Target Audience

Adults with the age of 20 and above, the gender its trying to

attract is leaning towards men.

The interests its trying to portray to the audience are those who are trying to
look more cool and confident.

2. Message and Purpose

Buying insurance can help you live a better life as many examples of the subject

being able to do many fun things.

Promoting the brand of insurance (moneysupermarket).

3. Meaning and Interpretation

Used different kinds of people within the advert such as women and men in

different attire and persona's.

It also included more people who had a suburb accent (not from the city).

4. Effectiveness

The advert's effectiveness was shown as it included a certain

prop on most of the clips (the car).

As shown it also included a famous celebrity and his song (snoopdog)

the main subject was also funny throughout the advert.

5. Personal Response

Personally i don't feel as if the advert can attract the certain audience

its trying to receive.

It also made me feel confused on whats the main point their trying to sell

to the audience since it had too many confusing elements.

6. Comparative Analysis (Optional)

Another advert selling the same insurance would be AXA car insurance.
The difference is indirect (moneysupermarket) and direct (AXA)

as AXA shows how a car can break down and why they need to buy service while

money supermarket is mostly filled with humorous and cool elements.

Title of the Advertisement: Cadbury's Gorilla Playing Drums

Brand/Product: chocolate bar

Duration of the Advertisement: 1 min 43 sec

Brief Overview/Summary: about a gorilla playing drums

1. Target Audience

Children from the age of 8 and above, the gender its trying to attract

is both men and women.

The interests are leaning more towards children who enjoy watching animals.

2. Message and Purpose

Showed how a certain subject can help the certain audience remember the

product more if its associated with something funny.

Aims through attracting children to enjoy cadbury more as its associated

with a mascot to remember it by.

3. Meaning and Interpretation

Only included sound from the drum and the gorilla's facial expression

when playing the drum's.

To show how it can appeal to a young audience by using an animal

and cadbury's signature colour purple so the advert is always associated with cadbury.

4. Effectiveness

As it used a very interesting subject (gorilla) it will gain more attraction to the main

target audience (as childrens love animals).

It mainly shows that the advert is very humorous as no one has really heard a gorilla

playing the drums and it also used an inconic song making the advert easily recognizable.

5. Personal Response

It really made me laugh and shocked as you dont see many gorilla's playing drums.
This makes cadbury more memorable since it has a subject that

entertains the audience and catches their attention.

6. Comparative Analysis (Optional)

One would be hershey and a big difference is that hershey showcases its products.
As cadbury's advert is more humorous and out of the box it really

captivated the audience its trying to attract.

Title of the Advertisement: Barbie So in Style

Brand/Product: barbie doll

Duration of the Advertisement: 30 sec

Brief Overview/Summary: young girls of colour playing with a new type of barbie

1. Target Audience

Children from the age of 6 - 10, the gender its trying to attract are girls but in a more

inclusive way as its not the original or stereotypical blonde barbie

The interests are leaning more towards young girls who love playing with barbie

dolls and trying different hairstyles on them.

2. Message and Purpose

Shows young girls how they can makeover their barbie and can use

many kinds of accessories that were included.

Aims through attracting young girls to play with barbie in

a new way (new type of inclusive barbie)

3. Meaning and Interpretation

Used many fun and bright colours as well as young girls with different hair types.
As it also included an upbeat song that has the name of the product

and different girls playing around with the 3 kinds of barbie shown allowing the advert
to show that girls can have fun with their friends playing different barbie's.

4. Effectiveness