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Wednesday, 8 November 2023

Double page spread: research + development

This is my research and development on my double page spread analysis

Reflection: To be honest this was quite a unexciting task as it was so much information to find and took a lot of time, however I learned what i dislike and like from a double page spread and gave me ideas on what I personally want my double page to look like and what I envision the final result to be like. As this also helped me understand more media terminology even this far into the project 

Here is my first magazine which is from a magazine brand called Vogue  


Before reading 
Magazine: vogue 
Issue: September 2023 
Publisher: Conde Nast 
Genre: fashion 
Images: One picture of different models within one frame using a medium shot as you can only see half of the models body in the picture. 
Layout: Page numbers are small and are on the bottom right of the page. This magazine has a very minimalistic and basic style as the colours used were only black and white the image itself was also made to look black and white only. However the texts only covered the bottom right of the whole page leaving negative space in between the texts in order for readers to easily read the different texts better. Dropcaps were also used in this magazine which can be seen for the longer texts put inside the double page spread in order for it to look more aesthetic. 
First impression: The main image really caught my attention as one half of the image covered one page in the double page spread allowing me to be more intrigued to look at the other half of the whole spread. The use of a really bold yet elegant title yet having it in different pages allowed me to completely see the spread as a whole better and not texts that are hard to read as the text was only on the second page of the spread. 

After reading
Heading: Facing the world 

Subheading: Names of the models and vogues first ever global casting initiative and the top 8 are the models within the page 

Author: There is a photographer mentioned which is Charlotte Whales 

Article: Included a story of how the first famous models were discovered from Shalom Harlow, Naomi Campbell, and notably the most successful yet surprising find was Kate Moss. It included how Kate Moss was originally found to become a model and a year later a photographer named Corinne Day found her photo and decided where the fashion industry was headed as during the 1980's more glamorous women were popularly known but with Kate Moss it rapidly changed to more naturally beautiful looking models.

Mode of address: It does not use a direct mode of address as It talked about other people and the event happening which made Vogue use different lesser known models within its magazine. The writing style was also informal with slangs such as "glamazon" in order for the audience to understand the content of the article better. 

Pull Quote: A pull quote was mentioned which is "Vogues first ever global open casting initiative gathered 60.000 submissions from everywhere on earth. Here are our eight finalists. Photographed by Charlotte Whales" this makes the audience understand what the main point of the article is as well as why those specific models were used in the advert. This just makes the audience capture the main point of the double page spread faster. 

Audience: Young women adults seem to be the main target audience as the models used seemed relatively young and the use of a more diverse range of models means it's targeting an audience more globally not just a specific race. 

Impression: I found the article to be quite interesting as I really liked how its laid out with drop quotes and pull quotes added. Not only that the article itself made me intrigued to what else was in the magazine due to stories being used with the addition of slangs as well. However the colour scheme didn't really intrigue me as it was too plain and didn't really catch my eye. 

Inspiration: I will take inspiration from the image as it was the first thing that captivated me to see more and the layout I will most likely follow since I really like that it can be easily read so I will surely add these ideas to a part of my magazine. But I learned that I didn't really like a boring colour scheme in my magazine as it didn't really give life to the magazine it seemed bland and a bit too serious even though the article was fun and catchy. 

Here is my second magazine which is from a magazine brand called Vogue 


Before reading
Magazine: vogue 
Issue: August 2023 
Publisher: Conde Nast 
Genre: fashion 
Images: The picture included many models from medium shot and even long shot to show more of the models outfit, the pictures used was all from different times but compiled into one
Layout: Page numbers were small on the right bottom of the page, and it doesn't have that much negative space only in the space between the pullquote and the main text. Not much texts were used as the main focus of the page was the image of the model and clothes showcased so all the texts were positioned on the bottom quarter of the page. The magazine style was much more colourful yet still minimalistic as it still included a white background which allowed the images to pop out more. 
First impression: The small images of more known celebrities actually caught my attention more than the bigger images used as you can easily identify the images more since bigger images mainly focuses on the outfit which I didn't pay much attention too since the smaller images included more outfits than just one big image of a model showcasing an outfit. 

After reading
Heading: Trends  

Subheading: "For autumn pay close attention to the cortada rule, wearing espresso brown pieces below the waistline and creamy layers on top" 

Author: There is no byline nor photographer mentioned in the double page spread only the models used, the clothes being worn, and where they got other images such as "getty images" listed next to the text yet hard to read due to how its positioned

Article: Included trends that has been happening within the fashion industry such as "Makeup by Mario palette" for makeup, as well as Mary Kate and Ashley Olsen designers with Anthony Vaccarellos fashion pieces mentioned. This also talked about how to wear fashion pieces for autumn season since its not about what you wear only, therefore the cortada rule was mentioned "wearing espresso brown pieces below the waistline and creamy layers on top"

Mode of address: It does use a direct mode of address since it talked about the how you should wear fashion pieces for autumn yet rare overall since it's only been mentioned once or twice due to the popular events also being mentioned and described. The writing style was also quite informal as it uses words that are very descriptive such as "never looked or felt so good". 

Pull Quote: No pullquote was mentioned within this double page spread 

Audience: Older middle aged women seem to be the main target audience as the models used were also middle aged and most dressed quite formally since it mostly shows clothing which is suit. Making it seem to be for much more older audiences as suits are associated with women already working or for formal events. 

Impression: I found the article to be quite fascinating as I really liked how many images were being used within the double page spread and also how the images were being laid out and positioned. However I wasn't fond of how the texts were put on the very bottom of the page as it made it harder to read and wasn't as convenient. 

Inspiration: I will surely take inspiration from the images and how its laid out as it's the only thing that made me interested to look at the page in depth, the colours were also vibrant making the page have more life and look more realistic which I will definitely follow. But I learned that I didn't really like having a small heading as it becomes harder to find even if its positioned further away from the other texts, the positioning of the article itself I didn't really like as it made me look so close to the magazine and moving it to different positions just to understand what the article is about. 

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