Research: Industry

Here is my research on Industry 

1. Harry Styles (Adore You) 

Production Company: Freenjoy

Small description: internationally renowned creative direction and production company founded by Grammy award winning producer Nathan Scherrer in 2014
Genre: Pop
Other content they produce:
- Harry styles - Falling

- Ariana Grande- God is a Woman
- Taylor Swift - ME!

- The weekend - tell your friends 

- Megan thee Stallion & Dua lipa - sweetest pie

Typical audience:
- Teenagers to young adults (15-30+)

- Both male and female audiences

- US audiences as they mostly work with US based artists (english speaking audience)
Psychographics:

- Mature audiences (suggestive, sexual or gorey content sometimes shown)

Company size and age:
- 2-10 employees
- founded in 2014

Most successful product:
- No tears left to cry (2018) released on Youtube with approximately 1.2 billions views and directed by Dave Meyers as of Oct 2024

Resource:

https://www.freenjoy.com/

https://www.linkedin.com/company/freenjoy

https://imvdb.com/n/freenjoy-inc

2. Shawn Mendes (Nobody Knows) 

Production Company: Island Records 

Small description: Island Records is Jamaican multinational record label owned by Universal Music group. It was founded in 1959 by Chris Blackwell, Graeme Goodall, and Leslie Kong in Jamaica, and was eventually sold to PolyGram in 1989. They have launched some of the most influential artists in music history
Genre: Pop
Other content they produce:
- Keshi - Dream

- Sabrina Carpenter - Please Please Please 
- Bon Jovi - Legendary

- Shawn Mende - Heart Of Gold

- Sabrina Carpenter - Espresso 

Typical audience:
- Teenagers to young adults (15-40+)

- Both male and female audiences

- US & Uk audiences as they mostly work with US based artists but they also expand to other regions such as Asia and Africa
Psychographics:

- Mature audiences (gorey content gets shown)

- Variety of genres (pop, rock, jazz)

Company size and age:
- 227 employees as of 2024
- founded in 1959

Most successful product:
- "Mans Not Hot" by Big Shaq released on Youtube during 2017 with a total of 8.8M page views.

Sources: 

https://genius.com/artists/Island-records/q/most-popular-song

https://www.islandrecords.com/videos/page/3/

Self Reflection: This was actually one of those tasks that I didn't expect to do, as I never really delve deep into industries. It was good to get extra knowledge on how each media industry has its own theme on what music videos it produces. But then again, I'm not sure how this research is relevant to our project, as I know I wouldn't be going back to it as often as my main research because it won't be that useful once I'm going to move to the production stage of our project.